Instagram no longer intended for photo sharing

Facebook’s head of Instagram said the service plans to start showing users full-screen, recommended videos in their feeds.

“We’re no longer a photo-sharing app or a square photo-sharing app,” Head of Instagram Adam Mosseri said.

Mosseri specifically highlighted TikTok as well as YouTube as serious competitors and reasons for these changes.

Source: Facebook tests changes to Instagram, would make it more like TikTok

  • They plan to force display videos full screen.
  • They intend to force display videos from people you do not follow.
  • They intend to make it a video focused social media service.
  • Instagram is looking at adding paid subscription-only features.
  • IG will add more branded content and more monetization features including “merch” sales and possibly voluntary Patreon-like payment features to creators.

Also, will it be possible to upload videos taken with anything other than a smart phone?