Oatly blames ‘doom and gloom’ climate talk for US sales slump
CEO blames doomerism:
Oatly’s chief executive said greenwashing and “doom and gloom” talk around climate change had put US consumers off sustainability, as sales of plant-based dairy alternatives go into reverse after years of growth.
“In the past, when people were talking about climate change or sustainability, it was in a doom and gloom, in a punitive, in a very negative . . . way. And people got fed up with that,” said Jean-Christophe Flatin, chief executive of the oat drink maker.
Consumers decided they didn’t want ultraprocessed frankenfoods. The share price for Oatly is down 97% from its peak. Beyond meat is down 99.5% from its peak.
Many noticed the loudest promoters of the ClimateCrisis are climate hypocrites (See Climate Hypocrites posts, in the right column), and the only solution is global Marxism and rule by technocratic elite. Which has not been a great marketing message and sales pitch.
(I went from a believer in Climate Change to no longer caring. Did all the “right things” – home energy efficiency improvements, installed solar PV, cut our household carbon foot print to 1/10th the average US home, drive an EV – and so on. But for reasons explained in my climate posts at right, I no longer care.)
