This is a gimmick: Starbucks new Protein Lattes and Cold Foam Drinks now available
Most people will still be getting their sugar laden, now with more whey protein drinks. This seems like the kind of think some marketing MBA dreamed up to address the public’s loss of interest in overpriced gourmet espresso drinks served in hard surfaced, loud cafes (unlike the Starbuck’s cafes of a decade ago that had soft chair seating and avoided the antiseptic hard surfaces with loud music, present in many Starbuck’s today.).
Then again, consumers can for silly product marketing like this.
