In this way, the evolution of plant-based mirrors that of organic or gluten-free. These terms have specific meanings that are legitimately useful for helping people make choices about their food, but they have been overused into oblivion. You can now buy organic marijuana and gluten-free water along with your plant-based energy drinks. With multiple labels, including gluten-free, plant-based, GMO-free, Earth-friendly, and Fair Trade, “some products look like a NASCAR” vehicle, Lang said. “You’re just putting buttons all over the place, trying to get my attention.”
‘Plant-Based’ Has Lost All Meaning (msn.com)
As documented on this blog, per a 2023 Gallop survey, 4% of adults in the U.S. call themselves vegetarian, and 1% vegan, down from 6%/2% 20-years ago. Another study says that about half those who call themselves vegetarian are, in fact, occasional meat and fish eaters and are not actually vegetarian. Thus, “plant-based” may be a small market too.
