Beyond Meat is rapidly becoming Beyond Profitable as it’s share price has fallen from a high of about $166 to today’s $6.80; the company announced more layoffs. The business model wasn’t very good – selling fake meat products for 2x the price of real meat, in the meat section of grocers where buyers are typically looking for meat – thus missing sales to those who were avoiding eating meat but didn’t shop in the meat department.

Beyond Meat plans layoffs as US sales plummet – oregonlive.com

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