CEOs and CFOs are increasingly frustrated by CTOs throwing up their hands and saying software engineering is too nuanced to measure, when sales teams have individual measurements and quotas to hit, as do recruitment teams in the number of positions to fill. The executive reasoning goes: if other groups can measure individual performance, it’s absurd that engineering cannot.
https://newsletter.pragmaticengineer.com/p/measuring-developer-productivity
Reasons for measuring productivity (from the link):
- Deciding who to lay off or fire
- Comparing investment/project opportunities
- Employee reviews
- Identify productivity and ways to improve productivity
