The predictions
US holiday shopping growth to cool this year, Mastercard forecasts | Reuters
Holiday shopping forecast 2025: Deloitte expects slower sales growth
Forecast says holiday sales to retreat to pre-pandemic rates
There were also some forecasts that called for an increase in sales and generally good conditions. It was not all doomerism but sometimes the media seems to focus on the gloomy side.
What Actually Happened
December Retail Sales Jumped As 2025 Holiday Spending Hit Near-Record Levels – AZ FREE NEWS
Visa, Mastercard track roughly 4% US holiday retail sales growth | Retail Dive
US holiday sales set to top $1 trillion for the first time, NRF forecasts | Reuters
