The organization lost sight of its mission – and pursued immigrant rights, global geopolitics, racial justice, gay rights, defunding the police, reparations and more – way beyond their original environmental focus: The Sierra Club Embraced Social Justice. Then It Tore Itself Apart. – The New York Times
The result has been a loss of 60% of supporters in the past six years and now losing money. The role of leadership is to respond to the changing external community; instead, they’ve doubled down in the wrong direction, losing sight of their mission.
This is a remarkable case study in strategic management failure.
I was once a member of the Sierra Club but left after they announced they would only present their side of issues and not acknowledge other perspectives. In other words, other people’s concerns did not matter.
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Joe Sanberg was on the Sierra Club Foundation Board of Directors. He pled guilty to defrauding investors of up to $248 million dollars.
Multimillionaire environmentalist Joe Sanberg co-founded the $2.3 billion “financial and sustainability services company” Aspiration Partners and donated tens of millions to progressive Democratic causes, candidates, and the party itself. He pleaded guilty to a massive green fraud after being indicted by the Department of Justice (DOJ) and now faces up to 20 years in prison, but has not yet been sentenced.
Green Economy Fraud: Carbon Trading Industry Needs More Scrutiny | National Review
Joe (Joseph) Sanberg previously served on the Sierra Club Foundation Board of Directors. See page 13.
