Stock price fell -46% today. From $200 a share at it’s peak to $1/share today: Beyond Meat Debt Deal Rattles Investors
Costs more than meat, doesn’t taste that fantastic, and is typically marketed in the meat section of grocery’s – to people who don’t buy meat and hence, don’t see it on the shelves.
About 4% of US adults claim to be vegetarian (a couple of studies found half of them actually do eat meat or fish from time to time), and 1% are vegan. This is down from 6% and 2%, 18 years ago, per Gallop surveys. No one is much interested in these fake meat products which were briefly a novelty item.