This seems likely to succeed due to a sucker is born every minute.

Musk and Zuckerberg Praise This $3,000 Smart Mattress Cover. Will Regular People Buy, Too? – WSJ

Matteo Franceschetti on X: “BREAKING: We just raised $100M at @eightsleep to build the AI that finally fixes sleep. For decades, sleep has been passive. You lie down, close your eyes, and hope for the best. We’re changing that. Over 1B hours of biometric sleep data → distilled into fully autonomous AI https://t.co/0JT0jpXx3z” / X

You need to spend thousands of dollars on the system, then pay an annual subscription fee – to sleep.

Browne owns an intelligent mattress cooling system called Pod3, created by sleep tech company Eight Sleep. It boasts a host of sensors that track biometrics, including heart rate and sleep stages. An optional cooling cover cycles cooled or heated water through embedded coils, allowing sleepers to either raise or lower the temperature as needed.

In short, it’s an incredibly convoluted system, designed to reengineer something we’ve taken for granted for centuries.

Man Unable to Sleep When His AI-Controlled Mattress Suffers an Outage

And more: My experiences with Eightsleep so far… : r/EightSleep

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