This seems likely to succeed due to a sucker is born every minute.
Musk and Zuckerberg Praise This $3,000 Smart Mattress Cover. Will Regular People Buy, Too? – WSJ
You need to spend thousands of dollars on the system, then pay an annual subscription fee – to sleep.
Browne owns an intelligent mattress cooling system called Pod3, created by sleep tech company Eight Sleep. It boasts a host of sensors that track biometrics, including heart rate and sleep stages. An optional cooling cover cycles cooled or heated water through embedded coils, allowing sleepers to either raise or lower the temperature as needed.
In short, it’s an incredibly convoluted system, designed to reengineer something we’ve taken for granted for centuries.
Man Unable to Sleep When His AI-Controlled Mattress Suffers an Outage
And more: My experiences with Eightsleep so far… : r/EightSleep