Let’s start with the elephant in the room: Enrollment is down, and it’s only expected to get worse. With the demographic cliff expected to hit in earnest by fall 2025, admissions leaders are bracing for an even steeper drop in high school graduates entering the pipeline.
It’s no surprise that 41% of admissions leaders cited competition from other institutions as their top challenge, followed closely by 36% who pointed to the declining interest in traditional college education.
Colleges now have to prove their value to applicants, not just the other way around
