Ultraprocessed fake meat products were priced high and poorly marketed with inappropriate placement in stores. Marketed to people who do not want to eat meat (vegetarians and vegans), and then placed in the meat department (where vegetarians and vegans are not shopping) at grocery stores.
How Beyond Meat and the plant-based meat industry lost their allure
The ultraprocessed foods were marketed with vague “healthier” claims.
They had to have synthetic vitamin B-12 added to them: The New Beyond Burgers Will Have Vegan B12, Just Like Beef
Both new burgers contain minerals and micronutrients comparable to beef, including vitamin B12, which must be supplemented on a plant-based diet.
Being vitamin B-12 deficient is not a minor health issue – it destroyed my life for two years causing numerous health problems: The Accidental Vegetarian – Coldstreams
Beyond Meat became a complex, energy intensive way to convert plants into human food – something that grazing animals do far more simply.
