2-days has become 2-weeks for many of us:

Amazon Prime No Longer Offers 2-Day Shipping: What You Need to Know

We noticed in early 2024 that 1- and 2-day shipping options vanished from our Amazon order pages. For the next six months, nearly all orders took 5-7 days to reach us – with many taking 7-15 days.

Last fall, we dropped Amazon Prime and their now $140 annual fee. Orders over $35 are shipped “free” anyway.

This past week I spoke others in my area – all of whom had discontinued Amazon Prime or are planning to drop Prime.

Amazon built the brand on 2-day shipping – and in one swoop has trashed their Prime brand.

Shipping from Amazon has gotten so bad that an order placed on February 20, 2025 did not ship until March 5th, 2025. It looks like it may be delivered on March 10th – thus, 2 and 1/2 weeks. This the typical performance from Amazon in 2025.

We cancelled our Prime membership and switched to Walmart+ – and their shipping has been far more reliable, with some items coming the same day as the order, and most items arriving within 2-3 days.

We do not live in a big metro area and realize orders may take longer.

But Amazon has given up on their Prime brand and Amazon is no longer our first or second choice when shopping online.

Over time, this is going to hurt Amazon’s bottom line – and then, perhaps, they will rethink what they are doing. For now, they are not just losing customers for Prime, but losing overall sales as many of us now shop elsewhere.

Coldstreams