The small chain operated in California: Kevin Hart’s Ambitious Vegan Fast-Food Chain Suddenly Closes All Locations Overnight
Per a 2023 Gallop poll, 4% of Americans are vegetarian and 1% are vegan. The market for a vegan targeted fast-food restaurant is not very large and that likely played a role in the closures. The media story implies it was pandemic issues but the chain did not open its first store until August 2022.
The restaurant business is always a tough business and many restaurants do not last long.
