CNN averaged 477,000 total viewers and 80,000 A25-54 demo[graphic] viewers in primetime for week-to-week drops of -2% in total viewers and -9%, respectively. In total day, the network had 396,000 total viewers and 69,000 viewers in the demo[graphic] for respective drops of -2% and -3% compared to the previous week. There was some good news for the network as it topped MSNBC in the total day demo[graphics] by 1,000 viewers.
Week of June 10 Cable News Ratings: Fox News Only Network to See Week-to-Week Demo Gains (adweek.com)
They news story uses “demo” for “demographic” – that’s why I added [graphic] after each “demo”.
The age 25-54 demographic is important for advertising value – that is the group that is typically spending money.
Will CNN remain in business?
