It’s okay – its lab synthesized “animal” fat added to their lab synthesized fake meat products.
“Asking people to spend more money for worse-tasting products that aren’t healthier than the real thing is not a great way to drive repeat purchase,” Brice Klein, a co-founder of Choppy, told Fortune. “None of these products or companies are really solving a consumer problem, where climate change is an earth problem. But it’s not a consumer problem; you cannot eat values.”
Fake meat products are a scam. The above article is one of the few that accurately reports that almost no one is a vegetarian, and the percent is slightly down from 20 years ago. Products like Beyond Meat are catering to a tiny sliver of the population, at higher price, and lower taste quality. The business makes little sense.
