This illustrates the broken college market:

For lower and middle income students, with an average household income below $125,000, the price to attend highly selective universities has actually gone down, said Wellesley economist Phillip Levine.

Source: How Much Is Ivy League School Education? Costs Are Nearing $90,000 a Year – Bloomberg

Those who do not qualify for subsidies pay full price – and all future price hikes.

To illustrate, this happened with the ACA – those who qualified for the original ACA subsidies basically had their monthly premium costs held constant from 2014 onward (assuming all else being equal). The 50% who did not qualify for subsidies saw premiums go up by an average of 25% per year (actually values for us during the first 5 years).