He had the idea long before Covid upended supply chains, realizing he could quickly push through price increases when news hits of some big shock to the economy because there’ll be less pushback from customers right then.

Now, a growing body of analysts and researchers see this pattern playing out across Corporate America, with companies using unusual disruptions as an excuse to raise prices for their goods and services, thereby allowing them to expand profit margins.

How ‘Excuseflation’ Is Keeping Prices — and Corporate Profits — High – Bloomberg

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