Each business needs to focus on how the fertility rate decline and changing demographics (older population, fewer young people) impacts their business in the next few decades.
Business leaders should care about population growth, but it’s not as simple as focusing on the total gain or decline. Population change is tremendously important to business, even though it’s often not newsworthy.
The author notes this has all been predictable for decades (true!)
Businesses focused on babies or children need to note that their markets have shrunk and will shrink even more – while those focused on older adults may see an increase in opportunities over the next 2-3 decades.
Here’s an example showing Oregon’s population pyramid – not a good time to go into K-6 education, for example: