Many do disclose they contain added caffeine, fortunately, so those who are caffeine sensitive can avoid their products.
My guess is that vastly more people are caffeine sensitive than are aware they are caffeine sensitive.
The “burst of energy” from these products is not really a burst of energy – it mostly puts your body into a stress fight or flight response, with a feeling of heightened mental alertness. It borrows that feeling of energy from the future, when you later become fatigued and enter a state of brain fog, which you treat by consuming more caffeine.
The food makers know that caffeine becomes addictive – caffeine withdrawal can start in 24 hours without caffeine, and it is not fun, at all. The Experts say withdrawal lasts 2-9 days, but many individuals report it took them 1-2 weeks, or even 3 to 4 weeks before their body was fully reset to operate without caffeine.
The addictiveness of caffeine is why manufacturers love adding caffeine to products – it helps to ensure future sales!
Culturally, we are all expected to drink coffee. It’s a ritual, it’s a habit, everyone does it. There is much peer pressure to consume coffee and not drinking coffee is seen as weird.
And The Experts assure us that caffeine is safe for everyone, so why not? It’s marketed as a wonder drug.
