Am thinking contractors, local businesses, etc could all be in the pick up EV market. For one thing, range is not such a big issue (even though most have decent range). Should be lower maintenance and lower fuel costs (at least in many places).
A Cox Automotive survey finds there are plenty of prospective purchasers of the plug-in pickups coming from Tesla, GMC, Ford, Rivian, and others.
Source: Electric Pickups Coming Soon Will Find Lots of Interested Buyers