McDonald’s has started testing mobile order-and-pay after acknowledging the ordering process in its restaurants can be “stressful.”
Source: McDonald’s tests mobile ordering before national rollout | KATU
Six months ago, I saw a self service order kiosk in a McDonald’s in Utah (the image accompanying this story is my photo of that). Mobile app self ordering is another way to speed up the customer experience – and potentially reduce labor costs as automation is now cheaper than labor for many applications.
