Consumers goods packaging to tie in to #IOT

Recent IoT technology partnerships with three global packaging giants will bring connectivity to everyday consumer products.

Source: Packaging Deals Bring IoT to Hairspray and Tomato Paste | Data-Driven Marketing – AdAge

It’s called “Connected Packaging”.

Namely, by using existing bar codes, QR codes and perhaps new coding technology, purchasers of consumer products will be encouraged to interact with the manufacturer or retailer by pointing their smart phone at the package.

In this way, the manufacturer and retailer may gather information about their consumer, product usage and product life cycle.