Use Google Trends, enter search terms and I think you will figure it out.
Here’s an article on the value of using search trends data: Search Insights: Spotting Category Trends and Opportunities – Think with Google.
Use search trends for marketing purposes or for coming up with blog or Youtube video ideas. Timing is everything.
I bemoaned that some of my videos recently saw a sharp fall off in views. Using Google Trends, the reason became obvious.
I have a number of Civil War re-enactment videos; until last year, all my videos were posted around Memorial Day because a big Civil War historical re-enactment happened on that weekend where I used to live.
Memorial Day plus or minus is the peak period of the year for online searches related to the U.S. Civil War, according to Google Trends.
But then I moved. And where I now live, the local re-enactments occur in July. So I post my videos in July, which is the time when interest in the U.S. Civil War period is at its lowest of the entire year!
Duh! Few people are watching my new videos because no one’s looking for stuff on the Civil War in July. Plus, the videos originally recorded on Memorial Day weekend all have the “Memorial” keyword that people were searching for.
There’s another trend, though. The proportion of searches geared to Civil War topics peaked in 2005-2007 but has fallen to about 1/5th of what it had been then, in relative terms. Post recession, interest in the 19th century U.S. Civil War has collapsed.
In June I posted 25 photos on Flickr that, with my other photos, accumulated 150,000 views in the past 4 weeks – which is 5x more views than I had in total a month ago. What happened? I posted photos from Seattle’s Fremont Solstice Festival, which is quite a, ahem, interesting experience, featuring a Naked Bike Ride. I posted a few photos and a video from that and the searches went wild.
Many may have been searching for “World Naked Bike Ride”, a different and much larger event, but were happy to find my photos instead.
Marketing research for a personal hobby page of photos and videos can have dramatic impacts on viewership!
So what topics might be trending upwards now, suitable for Youtube videos? Check out “cosplay” at Google Trends.