I doubt this is what most expected when they pushed for more diversity in advertising:

Fashion brand Levi Strauss & Co has announced a partnership with digital fashion studio Lalaland.ai to make custom artificial intelligence (AI) generated avatars in what it says will increase diversity among its models.

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“We believe our models should reflect our consumers, which is why we’re continuing to diversify our human models in terms of size and body type, age and skin color,” the company says, but goes on to explain that working with real people isn’t enough to meet its goals.

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Levi Strauss says that diversity, equity, and inclusion are a “top priority” for the company and says that while AI-generated models are a way to help reach its goals in this area, it’s not the only solution it is using.

Source: Levi’s to Use AI-Generated Models to ‘Increase Diversity’ | PetaPixel

Several brand name fashion icons (e.g. Calvin Klein) are also turning to digitally created models instead of using humans.

Coldstreams