Automation is here and growing rapidly:
Research company Brandessence predicts that the market for autonomous farm equipment will reach $155 billion by 2027, two and a half times its value in 2020. Most people in agriculture accept that increased automation is inevitable—it’s just a question of the form it takes and how extensive it will be. “There are some farmers who still don’t believe it will happen at all, but this seems to be the minority view,” Franklin says.
This is the primary way we address the labor shortage across all sectors – automation and process efficiency improvements.