- Millennials are defined as those born from 1981 to 1996.
- They travel more than the “baby boom” generation
- Views travel as a basic right, not a privilege.
- Travel experiences define their identity. Travel “experiences” are a key component of their travel choices.
- Rates vacations as extremely important
- Often stays in AirBnb and similar type accommodations (Both millennials and Gen Z). About half of AirBnb customers are millennials. This is possibly because it works better when traveling with kids.
- Hotels are working to have more “upscale” offerings, that cost more. “Experience” is more important than price, apparently.
Source: Millennials are turning 40 — and they’re changing travel as we know it
If the above is true it seems that workers today have more time off or flexible time than in the past. (Compare to my typical 2 weeks off per year, with 1 week of that visiting family.)
Hard to keep the generations straight – here’s a rundown:
- Generation Alpha (born after the early 2010s)
- Gen Z (born after 1996)
- Millennials (early 1980s or 1981 to 1996)
- Gen X (mid ’60s to early 1980s’)
- Generation Jones (2nd half of Baby Boom, 1956-1964)
- Baby Boom (1946 to 1964, but often split into two with Baby Boom being 1946 to 1955 and Generation Jones 1956 to 1964).