But the travel industry knows what the average American does not. That is, women are statistically and actually much more likely to travel than men. The average U.S. traveler is a 47-year-old woman. And whether women travel with their partners, their families, friends, solo or in groups, 80% of all travel decisions are made by women. In 2021, one publication estimated that women, who see travel as both a reward and escape, would spend $125 billion on vacations.
women’s dominance of travel is both startling and decisive. In the U.S., women dominate leisure travel by a 63% to 37% ratio over men. Worldwide there is a similar skew, with 64% of global travelers being female, versus 36% male, according to RV and Playa.
This may explain why – when I scan Youtube – there are far more videos by women travelers than by men. Partly its also because (a) on some social media platforms, far more women than men are posting content, (b) Up to 70% of study abroad students are women, (c) that leads right there to potentially more women than men being skilled in travel.