How Caribbean Resorts Are Cracking the Code on Gen Z Guests
- The first resort they list costs $560 per night for 2 people in late January.
- The second resort costs $600 per night including taxes and fees.
- The third resort is $1,700 per night.
“For Gen Z, luxury isn’t defined by marble floors or thread counts – it’s about access to rare experiences, thoughtful personalization, and the feeling of being truly taken care of,” Hadad says. “At HADCO Experiences, luxury means waking up to the sound of tropical birds, enjoying a custom-guided hike through the rainforest, or dining on a freshly prepared local meal after a long day of exploration. It’s a new kind of luxury – authentic, grounded, and deeply meaningful.”
- This next article says Gen Z is looking for “budget-friendly” travel options: Gen Z Reveals How They Turn Last-Minute Travel Whims Into Budget-Friendly Wins
- Gen Z drives autumn travel boom with longer, more affordable international trips | ITIJ – says Gen Z is booking more international trips.
- American Express – a high-end credit company: 2025 Travel Trends: Gen Z and Millennials Redefine Global Vacations
- US, Japan, and UAE are Leading the Way in Gen Z’s 2025 Travel Trends as They Embrace Affordable Luxury and Cultural Immersion – Travel And Tour World
If your vacation requires staying at a luxury resort in the Caribbean, you are not poor. Marketeers want Gen Z to believe a vacation means spending thousands of dollars – by setting expectations off scale.
I suspect there are some Gen Z who travel like the above, but like most travel writing, these stories are made up out of thin air and do not represent the bulk of Gen Z. These stories are intended to encourage Gen Z to overspend.
Related: Some people don’t know how to be poor : r/povertyfinance