In response to anti-tourism protests, the tourism promotion will change to “This is Barcelona”: Barcelona Tourism Office leaves behind ‘Visit Barcelona’ slogan amid anti-tourism protests (catalannews.com)
Their goal is a slowdown in tourism, and an increase in prices charged to tourists – by getting tourists to stay in more expensive 4- and 5-star hotels.
As is being done in other locations around the globe, the goal is to gradually restrict tourism to the rich. Youthful backpackers staying in hostels do not do enough for the local economies.