Numbers. It’s always numbers in the headline. These are often turned into “listicles” – an enumerated list of something.

These are the hallmarks of content mills. It’s funny when they do it for every headline, as seen in this screen capture on June 9, 2026.

This is what they do at Business Insider – all day, every day, every week of the year – just a week ago too: Media: Business Insider never fails as a source of dumb travel stories – Social Panic