YouTube to open its 4th production studio

Youtube Studios adds New York City to its existing studios in Tokyo, London and Los Angeles – accessible to any Youtube channel with at least 5,000 subscribers:

It will be chock-full of expensive equipment wired for collaboration all over the world, and it will all be available at a cost of exactly zero.Creators can easily gain access to the space. YouTube artists need a minimum of 5,000 subscribers to their channel and must be part of the company’s Partner Program, in which ads are hosted and revenue is shared.
Partners are given access to better cameras, production spaces and editing facilities as classes train them not just in shooting video, but also in makeup, design and anything else that might make programming pop online.

via YouTube Takes Manhattan – NYTimes.com.
Perhaps more importantly, the new studio is located near “Madison Ave” advertising agencies as Youtube content increasingly turns into smaller versions of what you watch on cable TV. Indeed, Youtube stars are already using the same agency, management, talent lawyers and agents as Hollywood. (I was amused, recently, to learn that one of the Youtube “stars” that appears by himself, is actually supported by a team of about two dozen people now!)
Some Youtube creators are complaining that Youtube takes 45% of all ad revenue and it has become very difficult to make a living creating content for Youtube.
However, some Youtube “stars” will also soon be adding books to their revenue streams.
Personal note – Youtube has coalesced into an increasingly “winner take all” market place. With so much content uploaded every minute, my own videos, which once had at least thousands of views, are now lucky to get tens of views. With their recent dropping of the 3D video player, I am contemplating ending uploads of video to Youtube. Youtube has become saturated and it is difficult for new offerings to get viewed.
Flickr, on the other hand, has been incredibly successful for me.

How the industry ruined 3D TV for viewers

And the more I thought about that, the more apparent it became that 3D’s failure is a fiasco of colossal proportions in which the film industry is at least as culpable as the TV makers.
Before getting into that, though, let’s first just confirm that 3D really does seem to be in serious, potentially terminal decline.

via 3D Can Be Brilliant – When Hollywood And Your TV Aren’t Messing It Up.
The reasons 3D faded:

  • Lack of good quality 3D content
  • A bad story in 3D is still a bad story
  • Poorly filmed 3D movies – technically bad 3D; and the related use of poorly converted 2D to 3D, turning 3D into a marketing gimmick
  • Poor use of 3D – turning existing 2D scenes into 3D misses the opportunity of using depth cues
  • And of course, lack of 3D porn
  • Other technologies are now in competition – namely 4K (eventually 8K), 48 and 60 frame per second video, “RAW” and HDR video – which mean fewer resources to pursue 3D now

4K 3D may resolve some of the technical issues with greater resolution for passive 3D glasses or glasses-free displays. I have seen some spectacular 4K 3D glasses-free displays – they do exist in prototype form.
For now, the new technologies appear to be larger opportunities for the industry – 4K and high frame rate, in particular. These technologies are likely to be the focus on the industry for some time to come before interest – and investment – returns to 3D. The Return on Investment in pushing 4K and HFR probably looks better than the ROI of further 3D work right now.

GoPro – HERO4 – 4K/30fps and 1080p at 120 fps

Introducing HERO4 Black, the most advanced GoPro ever. Featuring improved image quality and a 2x more powerful processor with 2x faster video frame rates,1 HERO4 Black takes Emmy® Award-winning GoPro performance to a whole new level. Incredible high-resolution 4K30 and 2.7K50 video and high frame rate 1080p120 video enable stunning, immersive footage of you and your world. New Protune™ settings for both photos and video unlock manual control of Color, ISO Limit, Exposure and more. Waterproof to 131’ (40m) with 12MP photos at a blistering 30 frames per second and improved audio

via GoPro – HERO4 Black camera – 2x the performance. 4K30, 2.7K50 and 1080p120 video.
With all the 4k and high frame rate gear coming out, we can see why Youtube is pushing into 4k and HFR solutions.
I am not seeing a GoPro Hero4 3D package like they had with the earlier camera. A great solution for the Hero3+ is available form a 3rd party here, though.

Why Youtube 3D might be gone for a long time

Update October 15th: Youtube has returned to using the Flash-based video player which supports 3D viewing.
Back in June, Youtube announced they were working on many new features: YouTube Creator Blog: Look ahead: creator features coming to YouTube.
One of these is support for 48 and 60 frame per second video, as illustrated in these demonstration 720/60p videos on Youtube. Supposedly several channels on Youtube have had 60p capability enabled for testing.
My guess is Youtube has placed a higher priority on their published feature list and likely other features not yet announced (including additional capabilities to completed features such as Creator Studio)- and not on their unannounced shutting down the 3D video player. There are many capabilities yet to come such as improved integration with other Google Services (they’ve just added a way to link in Google Photos, for example).
At some point, 3D will come back. But Google did not support their own Youtube 3D player in their own Google Chrome browser which sends a strong message that 3D has not been a priority at Youtube for quite some time.

Guide to 3D and Drones

Coldstreams 3D and Drones