Category Archives: Business

Gear Acquisition Syndrome – always needing the next best camera or lens

Fascinating first hand story:

I used to be a real photography gear head, I bought and sold cameras right and left, I was left broke and miserable, here’s what you can learn from my ordeal

Source: Confessions of an ex-gear addict

When I stopped at a beach overlook recently, I was surprised at how many very expensive cameras and lenses I saw being carried along the trails. Then I saw a photo, shared on Facebook, of a crowd of people in Yosemite, with very expensive cameras, sometimes several of them, all taking the exact same photo of the annual Horsetail Falls orange-lit “fire fall”. The last time I was in Zion National Park, I saw a long line of tripods and expensive cameras and long lenses set up to take the same photo of the sunset. Same thing in Yellowstone – and worse, where individuals were carrying professional video gear, including RED cameras.

What struck me was just how much money so many people have (or had!) that they can afford to spend tens of thousands of $s on cameras and lenses. Sure, some are professional photographers, some are semi-pro (a hobby that sometimes makes money), then serious amateurs and then those who just buy really expensive gear.

The linked article is well worth reading – its a self confession by one photographer who suffered badly from Gear Acquisition Syndrome, buying and selling one or more cameras, lights, reflectors, after another, after another.

The greatest fear for camera makers is that at some point, a whole lot of people decide to downsize their camera and lens arsenal!

VR needs compelling content to succeed

Consumer 3D faded due to:

  1. Lack of content, lack of content and lack of content
  2. It was launched in the midst of economic depression
  3. The 2011 quakes and tsunamis damaged manufacturing plants (as well as later floods in Thailand), after which manufacturers eliminated their consumer 3D camera products

VR faces a similar challenge of lack of content, plus VR gaming requires top of the line computing gear that few people own just yet.

Which leads to words of caution:

Early optimism that virtual reality is about to blossom into a new mainstream medium could collapse into despair

Source: Lessons from CES: How VR Can Avoid the Fate of 3D TV – IEEE Spectrum

VR seems likely to achieve success in gaming and specialized applications (engineering, science, medicine for example).

Will VR be a big story telling medium?

How will consumers react to the need to wear VR helmets?

Virtual reality uses multimedia content. Appli...
Virtual reality uses multimedia content. Applications and delivery platforms of multimedia are virtually limitless. (Photo credit: Wikipedia)

(I use the term “VR helmets” since they are …. Consumer tech reporters said 3D required wearing “3D goggles that no one wanted to wear” – the same writers now enthusiastically endorse VR helmets because … well, wearing a helmet is simpler than wearing glasses?)

Blogging and Youtube videos unlikely to earn much income

The author of the excellent Micro 4/3rds Photography Blog reveals the numbers behind his blog – and with blog ads, commissioned sales links and Youtube videos with ads, the combination earns very little money.

Source: Micro 4/3rds Photography: Blog economy

Most of the top video channels on Youtube got started very early back when it is alleged most channel creators gamed the system to increase viewership [1]. While some recent arrivals have achieved viewer success, it may take years to achieve a reasonable following, or money spent on promotion. It is said that even for the successful Youtube channels, the creators most creators must also sell ancillary products (notably music but also t-shirts, hats, etc).

So why blog or produce Youtube videos? For many of us, do these as a hobby. We enjoy sharing helpful information with others. For example, I publish a popular tutorial blog on programming in App Inventor (See App Inventor 2: Learn to Code!). Other reasons include emphasizing one’s credentials in the subject, to advertise one’s skills to potential clients, to be involved in a social web of people with similar interests, perhaps to sell related products and services, and more.

Footnote – The “old” way Youtubers Got Views

[1] Many Youtubers figured out the way to get viewed – and obtain subscribers – was to generate lots of fake views to jump up high on the “Most Viewed” lists. In the early years of Youtube, it was easy to do this: copy the video player embed code 100 times on an HTML page and just keep reloading the page!  (This “feature” was disabled long ago!)

Appearing on the “Most viewed” lists increased visibility and views rapidly. Others say that nearly all of today’s successful channels, which started in the 2005-2008 first three years of Youtube, got there by manipulating view counts.

In 2012 or 2013 Youtube seems to have made changes in the search system that caused viewership of minor channels to fall. Starting about 2 years ago, views of my own videos fell sharply – and I no longer post much on Youtube, having instead migrated to Flickr (Flickr supports videos too!) On Flickr I often get as many views in a day as I would see – ever – on Youtube 🙂