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3D TV not yet dead and getting better
A more accurate description of the 3D market versus recent bizarre news reports:
And so it is with 3D TV: It’s not dead, and it is getting better. 3D TVs were actually quite in evidence on the CES floor, though they’re no longer hyped.
via 3D TV: Not Dead Yet, and Getting Better | Variety.
Bingo:
Vizio feedback from retailers was very positive, not least because without glasses, 3D TV is much easier to show at retail,”
That comment nails the marketing issue – features that are hard to demonstrate at the retail level are hard to sell. Features that are easy to demo, sell products. That’s marketing 101.
Of interest, 20% of Vizio customers are using their TV for Internet streaming video. And that number will only increase over time. This is important for the 3D market because the Internet is ideal for serving widely dispersed special interest groups, whereas broadcasting, and cable TV delivered broadcasts are suited for mass markets. Until there is a mass market, the cable guys and gals cannot justify devoting entire channels to a 3D market niche. The Internet, on the other hand, does not care – and 3D is poised to grow through Internet content delivery until such time as mass market status is achieved.
2013 Yearly Box Office Results – Top Grossing Movies
2013 Yearly Box Office Results – Box Office Mojo.
About 80% of the top 20 movies in the U.S. for 2013 were in 3D.
The same is true for the top movies globally.
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Reading never caught on because you have to wear silly, uncomfortable reading glasses
3D TV never really caught on because of one obvious flaw: You need to wear silly, uncomfortable 3D glasses to watch it.
The above has become quite a meme in the media. 3D is dead, they say, because of “silly, uncomfortable 3D glasses”, or “clunky 3D glasses”, or “3D goggles”.
We may as well say that reading died for people over 45 due to their need to wear “silly, uncomfortable reading glasses”. To illustrate, here’s a photo of my 3D glasses and a photo of my reading glasses. And by the way, the 3D glasses also come as clip-ons, like dark glasses, for those who wear regular glasses. Those with contact lenses just use the regular glasses.
3D glasses
Reading glasses
Guess at this point, we may as well hold the funeral for reading too. Makes as much logical sense as this nonsensical meme going through the media.
3D is growing, not as fast the media hyped it up initially, but it is growing. The main limitation has been and continues to be a lack of 3D content.
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David Attenborough explores the world of macroscopic 3D
3D Streaming – STEREOSCOPY – Topic: Micro Monsters with David Attenborough on Sky3D (1/1).
We normally cannot see very close subjects in 3D because, when very close to our face, we can only see subjects with one eye. I like shooting macro 3D for this very reason – macro 3D reveals a world that we cannot see.
Red/cyan 3D anaglyph. Requires red/cyan glasses to see in 3D. Mushroom cap is about 1/4″ or 6mm across. 