How propaganda techniques are used to promote legislation.<\/p>\n
In this case, a specific individual is highlighted to emotionally hook others into supporting the bill. Arguments for the first law were shaped by referring to it as “Max’s Law” to connect it to a specific individual. Arguments for the second law were shaped by referring to it as “Jenna’s Law”.<\/p>\n
The key technique is to personalize the topic to emotionally engage the target that needs persuading: legislators, and potentially lobbyists and the public who are usually needed to support proposed laws.<\/p>\n
David Kracke, the Oregon lawyer who was pivotal in passing the legislation, remembers the decision to focus solely on public institutions in the bill named for Max<\/strong> Conradt, a former high school quarterback who suffered a permanent brain injury after back-to-back concussions.
\nKracke told the Pamplin Media Group that at the time, he thought having a jurisdictional hook \u2014 the state already presides over public schools \u2014 was key to getting the legislation to then-Gov. Ted Kulongoski’s desk.
\n…
\nChesnutt helped craft a bill to extend the protections of Max’s Law<\/strong> to young athletes competing outside of public schools. He made [Jenna] Sneva<\/strong> the public face of the issue.<\/p><\/blockquote>\n