{"id":6129,"date":"2018-06-25T02:42:21","date_gmt":"2018-06-25T02:42:21","guid":{"rendered":"http:\/\/socialpanic.org\/?p=6129"},"modified":"2018-06-25T02:42:21","modified_gmt":"2018-06-25T02:42:21","slug":"news-the-difference-between-percent-and-percentile","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/social\/2018\/06\/25\/news-the-difference-between-percent-and-percentile\/","title":{"rendered":"News: The difference between percent and percentile"},"content":{"rendered":"<p>This is a frequent error in news reports:<\/p>\n<blockquote><p>In 2015, Frappuccinos were 14 percent of Starbucks revenue: Year-to-date, however, the drink&#8217;s sales are down 3 percent \u2014 and now account for only 11 percent of the company&#8217;s revenue.<\/p><\/blockquote>\n<p>Source: <a href=\"https:\/\/www.cnbc.com\/2018\/06\/22\/starbucks-has-a-void-in-innovation-and-healthy-beverages-wont-turn-the-tide.html\">Starbucks has a &#8216;void in innovation&#8217; and healthy beverages won&#8217;t turn the tide<\/a><br \/>\n3 percent of 14 percent is 0.4 percent, not 3 percent.<br \/>\nWhat should have been written is &#8220;sales are down 3 <em>percentile points<\/em>&#8220;. As dictionary.com says<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6131\" src=\"https:\/\/socialcoldstreams.files.wordpress.com\/2018\/06\/capture8.png\" alt=\"\" width=\"517\" height=\"82\" \/><br \/>\nNever leave a journalist alone in a room with a number.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a frequent error in news reports: In 2015, Frappuccinos were 14 percent of Starbucks revenue: Year-to-date, however, the drink&#8217;s sales are down 3 percent \u2014 and now account for only 11 percent of the company&#8217;s revenue. Source: Starbucks has a &#8216;void in innovation&#8217; and healthy beverages won&#8217;t turn the tide 3 percent of 14 percent is 0.4 percent, not 3 percent. What should have been written is &#8220;sales are down 3 percentile points&#8220;. As dictionary.com says Never leave&#8230;<\/p>\n<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/coldstreams.com\/social\/2018\/06\/25\/news-the-difference-between-percent-and-percentile\/\"> Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6129","post","type-post","status-publish","format-standard","hentry","category-media"],"_links":{"self":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/6129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/comments?post=6129"}],"version-history":[{"count":0,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/6129\/revisions"}],"wp:attachment":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/media?parent=6129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/categories?post=6129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/tags?post=6129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}