{"id":5229,"date":"2018-03-25T19:39:05","date_gmt":"2018-03-25T19:39:05","guid":{"rendered":"http:\/\/socialpanic.org\/?p=5229"},"modified":"2018-03-25T19:39:05","modified_gmt":"2018-03-25T19:39:05","slug":"proctor-and-gamble-decided-in-2016-that-targeted-facebook-advertising-did-not-work-deletefacebook","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/social\/2018\/03\/25\/proctor-and-gamble-decided-in-2016-that-targeted-facebook-advertising-did-not-work-deletefacebook\/","title":{"rendered":"Proctor and Gamble decided in 2016 that targeted #Facebook advertising did not work #DeleteFacebook"},"content":{"rendered":"<p>If targeted advertising does not work, then the only remaining business for Facebook is spying on people:<\/p>\n<blockquote><p>Targeting to super-specific audiences was expensive but didn&#8217;t result in a big difference to its business, P&amp;G CMO Marc Pritchard <a href=\"http:\/\/www.wsj.com\/articles\/p-g-to-scale-back-targeted-facebook-ads-1470760949\" target=\"_blank\" rel=\"noopener noreferrer\">told The Wall Street Journal<\/a>. The company, whose massive portfolio of household brands includes Tide and Crest, had experimented with Facebook&#8217;s most sophisticated targeting tools, which allow advertisers to reach a narrowly defined audience.<\/p><\/blockquote>\n<p>Source: <a href=\"http:\/\/adage.com\/article\/digital\/p-g-decided-facebook-ad-targeting-worth-money\/305390\/\">Why P&amp;G Decided Facebook Ad Targeting Wasn&#8217;t Worth the Money | Digital &#8211; AdAge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If targeted advertising does not work, then the only remaining business for Facebook is spying on people: Targeting to super-specific audiences was expensive but didn&#8217;t result in a big difference to its business, P&amp;G CMO Marc Pritchard told The Wall Street Journal. The company, whose massive portfolio of household brands includes Tide and Crest, had experimented with Facebook&#8217;s most sophisticated targeting tools, which allow advertisers to reach a narrowly defined audience. Source: Why P&amp;G Decided Facebook Ad Targeting Wasn&#8217;t Worth&#8230;<\/p>\n<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/coldstreams.com\/social\/2018\/03\/25\/proctor-and-gamble-decided-in-2016-that-targeted-facebook-advertising-did-not-work-deletefacebook\/\"> Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6,37,42,43],"tags":[],"class_list":["post-5229","post","type-post","status-publish","format-standard","hentry","category-advertising","category-business","category-privacy","category-social-media","category-spying"],"_links":{"self":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/5229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/comments?post=5229"}],"version-history":[{"count":0,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/5229\/revisions"}],"wp:attachment":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/media?parent=5229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/categories?post=5229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/tags?post=5229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}