{"id":511,"date":"2016-02-10T01:28:56","date_gmt":"2016-02-10T01:28:56","guid":{"rendered":"http:\/\/social.coldstreams.com\/?p=511"},"modified":"2016-02-10T01:28:56","modified_gmt":"2016-02-10T01:28:56","slug":"rare-use-of-data-in-an-effective-propaganda-poster","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/social\/2016\/02\/10\/rare-use-of-data-in-an-effective-propaganda-poster\/","title":{"rendered":"Rare use of data in an effective propaganda poster"},"content":{"rendered":"<p>This is from Bill Gates. I have not vetted the content of the chart, but I assume it is true and correct.<br \/>\n<a href=\"https:\/\/coldstreams.com\/social\/wp-content\/uploads\/2016\/01\/11846782_10153056365851961_3925275655836962127_n.jpg\" rel=\"attachment wp-att-512\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-512 alignleft\" src=\"https:\/\/coldstreams.com\/social\/wp-content\/uploads\/2016\/01\/11846782_10153056365851961_3925275655836962127_n.jpg\" alt=\"11846782_10153056365851961_3925275655836962127_n\" width=\"462\" height=\"347\" \/><\/a><strong>TL;DR Summary<\/strong><\/p>\n<ul>\n<li>The point of this poster is to illustrate R&amp;D spending on 3 categories: Defense, health and energy. It is effective in part due to its simplicity and use of\u00a0 data.<\/li>\n<li>Data is not used often in propaganda posters because emotional appeals<span class=\"text_exposed_show\"> and pithy quotes are processed quickly by our System 1 thinking.<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<div class=\"text_exposed_show\">\nData requires System 2 thinking to analyze and reason with the data. That is where people&#8217;s eyes glaze over and their brains go numb. For that reason, most propaganda appeals to &#8220;plausible&#8221; gut-level reactions. Even when wrong, such propaganda is accepted as truth, shared, and becomes established as &#8220;fact&#8221;.<br \/>\nSimplifying System 2 data into a simple visual like this enables the viewer to engage their System 1 thinking and quickly make a decision &#8211; yep, seems plausible! And draw a conclusion: &#8220;Wow! We should spend more money on energy research!&#8221;.<br \/>\nGood charts can be a very effective means of propaganda.<br \/>\nTherefore, this is a very effective propaganda post, implemented well and surprisingly incorporating data &#8211; yet enabling a quick, intuitive System 1 gut-level response.\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is from Bill Gates. I have not vetted the content of the chart, but I assume it is true and correct. TL;DR Summary The point of this poster is to illustrate R&amp;D spending on 3 categories: Defense, health and energy. It is effective in part due to its simplicity and use of\u00a0 data. Data is not used often in propaganda posters because emotional appeals and pithy quotes are processed quickly by our System 1 thinking.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1],"tags":[86,101,119,122,141,181],"class_list":["post-511","post","type-post","status-publish","format-standard","hentry","category-propaganda-methods","category-uncategorized","tag-bill-gates","tag-chart","tag-data","tag-defense","tag-energy","tag-health"],"_links":{"self":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":0,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/511\/revisions"}],"wp:attachment":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/categories?post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}