{"id":3339,"date":"2017-08-22T17:04:07","date_gmt":"2017-08-22T17:04:07","guid":{"rendered":"https:\/\/socialcoldstreams.wordpress.com\/?p=3339"},"modified":"2024-12-15T00:07:03","modified_gmt":"2024-12-15T00:07:03","slug":"tv-news-focuses-on-political-outrage-and-selling-eyeballs-to-advertisers","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/social\/2017\/08\/22\/tv-news-focuses-on-political-outrage-and-selling-eyeballs-to-advertisers\/","title":{"rendered":"TV news focuses on political outrage and selling eyeballs to advertisers"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>TV audiences can\u2019t get enough news coverage of Donald Trump. Reporting on pretty much anything else is ratings poison.<\/p>\n<\/blockquote>\n\n\n\n<p>Source: <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2017-08-22\/broadcast-news-misses-ratings-bonanza-with-too-little-trump\">Broadcast News Misses Ratings Bonanza With Too Little Trump &#8211; Bloomberg<\/a><\/p>\n\n\n\n<p>This year I had a chance to travel to several U.S. states. Among all the people I met, politics was avoided. Most seem fed up with politics and the purveyors of politics and definitely fed up with the culture of perpetual outrage.<\/p>\n\n\n\n<p>Media targets a narrow demographic of the perpetually outraged that eats this up for breakfast, lunch and dinner, and then shares their outrage on social media, with links to the &#8220;news&#8221;! And then the outraged come back for more!<\/p>\n\n\n\n<p>Print publishers and broadcasters are counting the clicks &#8211; and <em>outrage sells eyeballs to advertisers. They know what they are doing.<\/em><\/p>\n\n\n\n<p>As noted before, &#8220;emotional hooks&#8221; are a powerful way to promote anything. <a href=\"https:\/\/socialcoldstreams.wordpress.com\/2017\/02\/01\/news-media-target-your-emotions-to-increase-customer-engagement-and-increase-anxiety\/\">When we are &#8220;emotionally engaged&#8221; we tend to stop thinking and are more susceptible to advertising messages<\/a> (another form of propaganda).<\/p>\n\n\n\n<p>Consequently, it is in the interest of media to imply politics is the only thing that matters in life as it riles up the perpetually outraged into a frenzy of emotion and social media outrage and sharing. All the better to sell stuff!<\/p>\n\n\n\n<p><em>(Disclaimer &#8211; We don&#8217;t have cable TV, satellite TV, over the air antenna or a subscription to Internet TV service &#8211; we don&#8217;t watch TV news!)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV audiences can\u2019t get enough news coverage of Donald Trump. Reporting on pretty much anything else is ratings poison. Source: Broadcast News Misses Ratings Bonanza With Too Little Trump &#8211; Bloomberg This year I had a chance to travel to several U.S. states. Among all the people I met, politics was avoided. Most seem fed up with politics and the purveyors of politics and definitely fed up with the culture of perpetual outrage. Media targets a narrow demographic of the&#8230;<\/p>\n<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/coldstreams.com\/social\/2017\/08\/22\/tv-news-focuses-on-political-outrage-and-selling-eyeballs-to-advertisers\/\"> Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,16,19,24,29,36,38,42],"tags":[],"class_list":["post-3339","post","type-post","status-publish","format-standard","hentry","category-cherry-picking","category-emotion","category-fear","category-in-practice","category-media","category-politics","category-propaganda-methods","category-social-media"],"_links":{"self":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/3339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/comments?post=3339"}],"version-history":[{"count":0,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/3339\/revisions"}],"wp:attachment":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/media?parent=3339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/categories?post=3339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/tags?post=3339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}