{"id":21054,"date":"2026-07-01T10:44:17","date_gmt":"2026-07-01T18:44:17","guid":{"rendered":"https:\/\/coldstreams.com\/social\/?p=21054"},"modified":"2026-07-01T11:28:11","modified_gmt":"2026-07-01T19:28:11","slug":"social-majority-of-fb-payouts-to-content-creators-are-for-video-reels","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/social\/2026\/07\/01\/social-majority-of-fb-payouts-to-content-creators-are-for-video-reels\/","title":{"rendered":"Social: Majority of FB payouts to content creators are for video &#8220;reels&#8221;"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Sixty percent of total payouts went to Reels, with the remaining 40 percent distributed across Stories, photos, and text posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/interestingengineering.com\/culture\/meta-facebook-enforcement-system-monetization\">Why legitimate publishers are losing Facebook monetization under Meta&#8217;s rules<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve dumbed down everything to video clips of cute people. That&#8217;s the entire world of social media now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>60% go to short video content.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,366,355,42],"tags":[],"class_list":["post-21054","post","type-post","status-publish","format-standard","hentry","category-business","category-content-mill-crap","category-content-mill-click-bait","category-social-media"],"_links":{"self":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/21054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/comments?post=21054"}],"version-history":[{"count":1,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/21054\/revisions"}],"predecessor-version":[{"id":21055,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/21054\/revisions\/21055"}],"wp:attachment":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/media?parent=21054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/categories?post=21054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/tags?post=21054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}