{"id":13794,"date":"2023-06-22T19:16:59","date_gmt":"2023-06-22T19:16:59","guid":{"rendered":"https:\/\/socialpanic.org\/?p=13794"},"modified":"2024-12-11T20:59:58","modified_gmt":"2024-12-11T20:59:58","slug":"female-privilege-an-estimated-84-of-social-media-influencers-are-female","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/social\/2023\/06\/22\/female-privilege-an-estimated-84-of-social-media-influencers-are-female\/","title":{"rendered":"Female privilege?: An estimated 84% of social media influencers are female"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>84% of all social media influencers are women (and almost all are young)<\/li>\n\n\n\n<li>16% of social media influencers are men.<\/li>\n\n\n\n<li>51% of all social media influencers are aged 16 to 37, 16% are age 38-56, and 9% are over 57. (Doesn&#8217;t add up to 100%)<\/li>\n\n\n\n<li>Women are more likely to follow social media influencers than are men but the difference varies by age group.<\/li>\n\n\n\n<li>One estimates suggests that 40% of followers have bought something based on an influencer recommendation.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/statistics\/893749\/share-influencers-creating-sponsored-posts-by-gender\/\">Instagram influencers by gender | Statista<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shopify.com\/blog\/influencer-marketing-statistics#:~:text=Data%20from%20Statista%20found%20that%20there%20are%20many,influencers%20are%20women%2C%20compared%20to%20just%2016%25%20men.\">30+ Influencer Marketing Statistics You Should Know (2023) (shopify.com)<\/a><\/li>\n<\/ul>\n\n\n\n<p>I was just reading about some women on social media who are earning US one half million to two million per year for sponsored spots on Instagram, TikTok, etc.<\/p>\n\n\n\n<p>My wife suggests this might explain the shift in newsroom demographics. The bias towards women on social media might favor women reporters as well (55% of reporters are female, and 2 out of 3 recent journalism grads are female) as their social media presence might give them an edge. It is a thought, anyway.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost all social media influencers are women.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,24,34,42],"tags":[],"class_list":["post-13794","post","type-post","status-publish","format-standard","hentry","category-business","category-in-practice","category-other","category-social-media"],"_links":{"self":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/13794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/comments?post=13794"}],"version-history":[{"count":0,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/13794\/revisions"}],"wp:attachment":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/media?parent=13794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/categories?post=13794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/tags?post=13794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}