{"id":12655,"date":"2022-07-14T20:00:53","date_gmt":"2022-07-14T20:00:53","guid":{"rendered":"https:\/\/socialpanic.org\/?p=12655"},"modified":"2024-12-12T04:38:09","modified_gmt":"2024-12-12T04:38:09","slug":"gen-z-watching-tiktok","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/social\/2022\/07\/14\/gen-z-watching-tiktok\/","title":{"rendered":"Gen Z watching Tiktok"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Kids and teenagers are watching an average of 91 minutes content on Chinese short-video platform TikTok daily compared to just 56 minutes on Google-owned YouTube globally, new data has shown.<\/p>\n<\/blockquote>\n\n\n\n<p>Source: <em><a href=\"https:\/\/www.business-standard.com\/article\/technology\/kids-teens-spending-more-time-on-tiktok-than-youtube-globally-report-122071400383_1.html\">Kids, teens spending more time on TikTok than YouTube globally: Report | Business Standard News<\/a><\/em><\/p>\n\n\n\n<p>And:<\/p>\n\n\n\n<p><a href=\"https:\/\/petapixel.com\/2022\/07\/13\/google-says-young-people-using-instagram-and-tiktok-to-search\/\">Google Says Young People Using Instagram and TikTok To Search | PetaPixel<\/a><\/p>\n\n\n\n<p>Rather than searching for, say, Mexican food restaurants on Google, Gen Z searches for this on TikTok.<\/p>\n\n\n\n<p>Youth want &#8220;visual rich&#8221; content and search results.<\/p>\n\n\n\n<p>TikTok is eating into Google search, maps, Youtube, and FB&#8217;s Instagram viewing minutes.<\/p>\n\n\n\n<p>As competitors respond to Tiktok&#8217;s threat, we will see far more short form videos, often featuring young women (not long ago, about 75% of the content on Tiktok was posted by females). Everything turns into eye candy. Not sure this is a good idea but it is what it is.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z is now using Tiktok for online search, plus now watches more Tiktok content than Youtube content. Tiktok is eating into Google search, maps and Youtube, plus Instagram. Youth want more &#8220;visual rich&#8221; content &#8211; fast paced short videos are replacing IG&#8217;s still photos, Youtube&#8217;s long videos, and Google search results.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-12655","post","type-post","status-publish","format-standard","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/12655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/comments?post=12655"}],"version-history":[{"count":0,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/12655\/revisions"}],"wp:attachment":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/media?parent=12655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/categories?post=12655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/tags?post=12655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}