{"id":11963,"date":"2021-10-26T18:42:42","date_gmt":"2021-10-26T18:42:42","guid":{"rendered":"https:\/\/socialpanic.org\/?p=11963"},"modified":"2021-11-05T23:44:46","modified_gmt":"2021-11-05T23:44:46","slug":"fb-content-that-caused-emotional-responses-ranked-hire-in-the-algorithm","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/social\/2021\/10\/26\/fb-content-that-caused-emotional-responses-ranked-hire-in-the-algorithm\/","title":{"rendered":"FB content that caused emotional responses ranked higher in The Algorithm"},"content":{"rendered":"<p>I coined the term &#8220;perpetual culture of outrage&#8221; several years ago, to describe how FB encourages and feeds upon outrage.<\/p>\n<p>My thesis has since been confirmed by internal FB documents.<\/p>\n<blockquote><p>Behind the scenes, <strong>Facebook programmed the algorithm that decides what people see in their news feeds to use the reaction emoji as signals to push more emotional and provocative content<\/strong> \u2014 <strong>including content likely to make them angry.<\/strong> Starting in 2017, Facebook\u2019s ranking algorithm treated emoji reactions as five times more valuable than \u201clikes,\u201d internal documents reveal. The theory was simple: <strong>Posts that prompted lots of reaction emoji tended to keep users more engaged, and keeping users engaged was the key to Facebook\u2019s business.<\/strong><\/p><\/blockquote>\n<p>Source: <em><a href=\"https:\/\/www.washingtonpost.com\/technology\/2021\/10\/26\/facebook-angry-emoji-algorithm\/\">Five points for anger, one for a \u2018like\u2019: How Facebook\u2019s formula fostered rage and misinformation<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Years ago I suggested that FB was designed to create a &#8220;culture of perpetual outrage&#8221;. People who are emotionally engaged are more susceptible to advertising messages &#8211; plus, they are likely to stay connected to FB for more minutes. Internal documents reveal that FB not only knew this but gave emotional content posts higher leverage in The Algorithm that decides what you see online.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6,15,24,42],"tags":[],"class_list":["post-11963","post","type-post","status-publish","format-standard","hentry","category-advertising","category-business","category-culture-of-perpetual-outrage","category-in-practice","category-social-media"],"_links":{"self":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/11963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/comments?post=11963"}],"version-history":[{"count":0,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/posts\/11963\/revisions"}],"wp:attachment":[{"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/media?parent=11963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/categories?post=11963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coldstreams.com\/social\/wp-json\/wp\/v2\/tags?post=11963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}