Climate Communications: Some one of influence also notes that hyperbole does not lead to solutions
A person of influence echoes our comments on hyperbole and exaggeration failing to address climate issues and providing solutions.
A person of influence echoes our comments on hyperbole and exaggeration failing to address climate issues and providing solutions.
A classic illustration of how exaggerated, hyperbolic and untrue statements about climate lead to people conclude that projections of human-induced climate change are not true. Our own thesis is that improved communication comes from honest and accurate presentation of facts and logical arguments. Unfortunately, the climate communications community has, rather consistently, engaged in increasingly shrill propaganda messaging that eventually results in the “The boy who cried wolf” phenomena where no one believes anything anymore. This item illustrates how climate communications has backfired, circled back on itself, and produced an outcome opposite to what was intended.
Newspapers worldwide have agreed to jointly engage in a global Covering Climate Now project, where newspapers and other news outlets simultaneously use their advocacy journalism to persuade readers to take action on climate. This is indistinguishable from a global, coordinated propaganda operation and may back fire, turning people off from understanding and undertaking meaningful actions on climate issues.
The Guardian’s style guides says “climate change” is out and to be replaced by “climate crisis” and “climate emergency”. Both wordings were invented by the Guardian – “crisis” does not appear in the IPCC reports and “emergency” appears only in conjunction with “emergency medical services”. Increasingly dramatic reporting is backfiring and turning people off – a more effective strategy might be to report on the facts and logical arguments.
Some great examples of how people make decisions – and conclusions – based on marketing propaganda. Many now choose “almond milk” because production doesn’t produce as much green house gases (notably methane) as produced by dairy milk. Except it takes 6.098 liters (1,611 US gallons) to make 1 liter of almond milk, and most almonds are grown in California which has high variability (e.g. frequent drought) in rainfall. People make supposedly environmentally friendly choices based on incorrect information, limited information, or missing critical context.
Two professors took a look at how the media has reported on the topic of climate and found that almost all news reports leave out critical and basic facts about climate. A corollary is that instead of reporting facts and the use of logic that supports anthropogenic climate change, most turn to propaganda methods such as appeal to authority, fear, name calling (“deniers”), get-on-the-bandwagon and so on. Incredibly, as I was writing this post The Nature Conservancy sent an email fundraising solicitation which illustrates the point: the first sentence of the email makes 4 demonstrably false claims to create fear about changes in climate. “Factfulness” teaches us how to detect when we are being misled – this turned out to be classic example of a charitable organization making exaggerated claims not supported by reputable science organizations (IPCC, NOAA, The Royal Society).
This post may be the first of several on how climate communications has been badly bungled by reliance on propaganda methods, rather than sticking with facts and logic.
Factfulness is an important book that opens our eyes to how our views of the world have been skewed, if not corrupted, by poor thinking skills and various groups, including the media, that focus on the negative and often inappropriately generalize small issues into seeming huge problems. The reality, as well documented in this book, is that the world is getting better, often way better – which is surprising when we are buried in negativity all day, every day.
The illustration graphic is false, although you might believe it is true because most of the news media reported this topic, as illustrated in the graphic.
The reported information, however, is 100% false and is readily shown as false by a simple example (click through to read why its false). This incorrect information was widely reported and established as a fact. This occurred either because reporters had no understanding of what they report on (far too often to be the case) or because they deliberately misled their readers and viewers.
There are many news reports about a growing “epidemic” of transgender murders in the United States. However, the data show a nearly constant trend line from 2015 to 2019. Further, the transgender murder rate, based on the data, is 1/4th to 1/2 that of the overall U.S. population. (It is possible that the underlying data is poor, which the Human Rights Campaign hypothesizes – but news reports calling out an epidemic in the absence of data to support that are not even pseudo news reporting – they are creative fiction writing.)
All murders are wrong, period. Violence and hate are wrong, period.
This post is about news reporting, not the transgender community.
Social media is filled with “inspirational quotes” that are often nonsensical gibberish, or as one professor suggests “pseudo profound bullshit” 🙂