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Category: In Practice

“Fact check” Telegram channel is itself fake, used to spread “misinformation”

“Fact check” Telegram channel is itself fake, used to spread “misinformation”

A Russian Telegram channel purporting to “fact check” reports about Russia’s invasion of Ukraine is itself a fake operation used to spread misleading propaganda messaging. Unfortunately, many “fact check” operations, including from professional Western media, are propaganda messaging in a new form. Read this for some background on that.

Public health pandemic communications has been a disaster

Public health pandemic communications has been a disaster

A public communications expert critiques the public health communication during the pandemic – and finds it to have been a total failure, and along the way, destroying trust and credibility in public health. The long-term consequence is few believe public health, with good reasons. This is not how it should have been done.

FB content that caused emotional responses ranked higher in The Algorithm

FB content that caused emotional responses ranked higher in The Algorithm

Years ago I suggested that FB was designed to create a “culture of perpetual outrage”. People who are emotionally engaged are more susceptible to advertising messages – plus, they are likely to stay connected to FB for more minutes. Internal documents reveal that FB not only knew this but gave emotional content posts higher leverage in The Algorithm that decides what you see online.

Simple Facebook experiment demonstrates how FB amplifies left and right extremist perspectives

Simple Facebook experiment demonstrates how FB amplifies left and right extremist perspectives

A simple research study demonstrated how FB’s algorithm readily amplify extremist political viewpoints on the left and right. The root cause is that FB optimizes for time spent engaged with FB – and does not optimize for what you may wish to see. The result is FB optimizes to keep you perpetually outraged.

Ouch: Science communicators assume you are stupid

Ouch: Science communicators assume you are stupid

Science communications is performed precisely as a propaganda function: “The first is what science communicators call “the deficit model,” which assumes the public is deficient in their understanding of science and need scientists as the learned elites to help the benighted masses.” and “The second limitation is that the goal of health communication is not to inform others, but to change their behavior.”