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Category: In Practice

Computer algorithms that analyze #Facebook “Likes” understand your thinking better than your spouse #DeleteFacebook #Privacy

Computer algorithms that analyze #Facebook “Likes” understand your thinking better than your spouse #DeleteFacebook #Privacy

Facebook (and Youtube and Twitter) have conducted a global experiment on human populations without consent of the guinea pigs by analyzing our “Likes”. Facebook’s digital model of us is more accurate than our own understanding of ourselves. Computers need evaluate as few as 100 Likes to make a judgement more effective than a human. Analyzing just 300 Likes enables the model to know more about the subject than does the subject’s spouse. Computer models achieve “peak” accuracy when more than…

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Double Double Double Cross propaganda

Double Double Double Cross propaganda

A UCLA student journalist reported a story using a photo of a sign in front of a student housing home that said “No Blacks Allowed”. Russian trolls picked up the photo, extensively edited, and then posted it on a Russia run propaganda group called Blacktivist, to emotionally target members of the group. The FB group had 360,000 “Likes”, which was more than the Black Lives Matter group itself. But Blacktivist was a fake group designed by Russian trolls to racially…

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The story behind the fake DPRK News Service Twitter account

The story behind the fake DPRK News Service Twitter account

The DPRK News Service is one of the funniest Twitter accounts in existence as it hilariously makes fun of North Korea and a host of world leaders and events. It’s run by 2 guys in the U.S. who launched it to share jokes between friends. Not long after launching it, the U.S. media repeatedly cites them as an official North Korean news service. “It feels like all online media outlets have prioritized being First rather than Right, like it’s some…

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U.S. firms use social media age-based ad targeting to discriminate against older workers

U.S. firms use social media age-based ad targeting to discriminate against older workers

Major U.S. employers use social media’s ability to display job ads only to those in certain age groups, such as between age 25 to 36, or below age 38 or below age 50. They are using this feature to advertise job openings only to younger workers, thereby removing older workers from their candidate pool. Examples: Verizon targeted showed ads only to those age 25 to 36 years old UPS targeted age 19 to 35 State Farm targeted age 19 to…

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Climate communications: Polar bears, social media, and how our emotional response may have helped a PR stunt

Climate communications: Polar bears, social media, and how our emotional response may have helped a PR stunt

(This item – featuring a polar bear – emotionally hooked many people – and for some, any discussion is controversial. However, this post is not about polar bears or climate change but about successful propaganda messaging.) Here is the original dying polar bear photo and post from photographer Paul Nicklen. Read carefully. He – and his associate – never say this polar bear is dying due to climate change but he does link climate change to polar bear habitat and…

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Extraordinary popular delusions

Extraordinary popular delusions

As described in 1852: We find that whole communities suddenly fix their minds upon one object, and go mad in its pursuit; that millions of people become simultaneously impressed with one delusion, and run after it, till their attention is caught by some new folly more captivating than the first. …. Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by…

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Never, Ever leave a reporter in a room alone, with a number

Never, Ever leave a reporter in a room alone, with a number

Sheer idiocy to have written this: The “baby boom” is officially defined as those born from 1946 to 1964. Per the above, in the year 2060, the aging baby boomer population will be aged 96 to 114, and apparently life spans will have increased by decades by the year 2060. The study is not accessible to the public. The reporter who wrote this article and the editor who let this fly by are idiots. In a literal sense, the baby…

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Disaster Propaganda Part 2: Is there anything it can’t do?

Disaster Propaganda Part 2: Is there anything it can’t do?

Part 1: Disaster Propaganda – Social Panic – many common disaster events are now viewed, incorrectly, as unique and a sign of some human activity. These false claims then get turned into propaganda messages on social media, urging you to believe that disaster X was caused by human activity. “First, many people use unusual events as a platform for propaganda messaging to persuade others of their own agenda. Second, much of this propaganda messaging takes the form of asserting claims…

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Using a “false dilemma” poll to influence the public

Using a “false dilemma” poll to influence the public

I spotted this sign at a political party booth at a county fair. This poster is designed to frame the discussion and limit it to 3 items: ObamaCare, TrumpCare or Universal Health Care. I removed any indications as to which political party used this poster as it does not matter and truthfully, more than one party could have posed this set of questions. The “false dilemma” method implies you have a set of specific choices – and leaves out other…

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TV news focuses on political outrage and selling eyeballs to advertisers

TV news focuses on political outrage and selling eyeballs to advertisers

TV audiences can’t get enough news coverage of Donald Trump. Reporting on pretty much anything else is ratings poison. Source: Broadcast News Misses Ratings Bonanza With Too Little Trump – Bloomberg This year I had a chance to travel to several U.S. states. Among all the people I met, politics was avoided. Most seem fed up with politics and the purveyors of politics and definitely fed up with the culture of perpetual outrage. Media targets a narrow demographic of the…

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