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Category: Facts and Fact Checking

About 60% of headlines on social media are not clicked, meaning the headline is the message

About 60% of headlines on social media are not clicked, meaning the headline is the message

Key points about social media (and how this applies to the dissemination of propaganda) from peer reviewed research: Information is shared rapidly on social media, most of it within just a few hours of it first appearing online Information that is shared on social media continues to live for a long time, generating subsequent click thrus for days and weeks in to the future. Information shared on social media is long lived – that is, generates click throughs back to…

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Man behind “alt right” fake news sites is registered Democrat

Man behind “alt right” fake news sites is registered Democrat

As this blog pointed out long ago, its all about money. There are right wing sites published by left wing authors and left wing sites published by right wing authors. The goal is to hook the target’s emotions, encouraging Likes, Shares and more click throughs to generate ad revenue. In this case, some of the best known “alt right” fake news was produced by a registered Democrat, political scientist and self admitted liberal: Coler is a soft-spoken 40-year-old with a…

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Too complicated, TL;DR. Way too detailed.

Too complicated, TL;DR. Way too detailed.

TL; DR Summary If you need to spend more than 5-10 seconds to gather the propaganda message, then the message is a failure. This poster is a big failure. This poster originates from a right-wing leaning group. It’s propaganda method is basically to present lots of facts. In terms of effectiveness, this poster is awful. Far too detailed, far too complex, way too much tiny print. Nearly impossible to figure out the message.