“Crafting your scientist brand” – the rise of the celebrity expert
Scientists work with PR offices to establish a personal brand as a celebrity expert.
Media: Media’s “climate experts” do not understand their own subjects
Why you can’t trust the media on climate. This is not how to do climate communications.
Did the WEF urge a ban on backyard gardens? No
A study really did conclude that backyard vegetable gardens are worse for the climate than industrial agriculture. But it had nothing to do with the WEF, as some on social media have implied.
Climate: “Wind Chill” is now “Extreme Cold”
Wind Chill Warnings will be replaced with “Extreme Cold Warning”.
Media: Journalists urged to insert climate crisis into every story
How not to do climate communications – is precisely how they are doing climate communications.
Climate: We don’t know the cause of death but it was definitely climate
It’s always climate if it is bad news. We don’t need facts.
Climate: How not to do climate communications
After the attempted assassination of Trump, leading climate enthusiasts say Trump and Republicans are Nazis. Not an effective climate message.
Media hysterics: 84 degrees F is a “heat bomb”
29 deg C is a “heat bomb”. That’s about 84 degrees F. Good grief.
Media: “Lethal” is the new hot summer word!
We used to have hot summers. Now we have “lethal”, “brutal”, “scorching” summers.
Media: Media will soon run out of adjectives “rain bomb”
Expect a government program to provide new adjectives as the media runs out of superlatives: