Category: Online marketing

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Social media, confirmation bias and its use in marketing #FakeNews #Propaganda #SocialMedia

(I originally posted this on May 24, 2014, about 2 1/2 years before “fake news” became a popular meme. Since then, social media has become a friction-less platform for the spread of propaganda, fake news, and worse. I run an entire blog on the topic of social media propaganda at Occupy Propaganda – the title being a spoof on a whole bunch of “Occupy” titled propaganda and fake news web sites on Facebook.) Confirmation bias...

“Study: Social media users shy away from opinions” 0

“Study: Social media users shy away from opinions”

Study: Social media users shy away from opinions | Technology | KATU.com – Portland News, Sports, Traffic Weather and Breaking News – Portland, Oregon. Study suggests people post what they expect their followers to agree with – in other words, Facebook becomes an echo chamber that stifles discussion and debate. Few people will challenge their “friends” when there are different interpretations or even when the facts are completely wrong. A side effect is that people...

How to Use Contests and Giveaways to Get User-Generated Content 0

How to Use Contests and Giveaways to Get User-Generated Content

Good ideas! How to Use Contests and Giveaways to Get User-Generated Content. User generated content contests Рand voting polls Рencourage users to pass a link on Facebook and Twitter, helping to market the content Рfor free. Related articles How @Storyful is shaking up news reporting with user-generated content, by @JamesOBrien_ How to plan a successful social media contest Prepping Your Audience for User-Generated Content (UGC) Social Networking Sites Can Drive Advertising Revenue 5...

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