{"id":4608,"date":"2018-12-13T16:47:41","date_gmt":"2018-12-14T00:47:41","guid":{"rendered":"https:\/\/3d.coldstreams.com\/?p=4608"},"modified":"2018-12-13T16:47:41","modified_gmt":"2018-12-14T00:47:41","slug":"imax-to-close-its-vr-experience-centers","status":"publish","type":"post","link":"https:\/\/coldstreams.com\/3d\/2018\/12\/13\/imax-to-close-its-vr-experience-centers\/","title":{"rendered":"IMAX to close its &#8220;VR experience&#8221; centers"},"content":{"rendered":"<blockquote><p>The company behind the biggest screens in cinema is giving up on bringing VR screens within a few inches of users\u2019 faces. The company announced today in a SEC filing that it will be shutting down its three remaining virtual reality centers including its flagship location in Los Angeles.<\/p><\/blockquote>\n<p>Source: <em><a href=\"https:\/\/techcrunch.com\/2018\/12\/13\/imax-pulls-the-plug-on-its-dream-of-vr-arcades\/\">IMAX pulls the plug on its dream of VR arcades | TechCrunch<\/a><\/em><\/p>\n<p>VR is cool, but I am not so sure it is going to be the mass market that many hoped. VR has its place though, but apparently this was not one of them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMAX is closing down its &#8220;VR experience&#8221; centers, where it hoped to offer virtual reality experiences to theater goers. Apparently the business financials are not working out.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,31],"tags":[],"class_list":["post-4608","post","type-post","status-publish","format-standard","hentry","category-business","category-virtual-reality-360"],"_links":{"self":[{"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/posts\/4608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/comments?post=4608"}],"version-history":[{"count":0,"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/posts\/4608\/revisions"}],"wp:attachment":[{"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/media?parent=4608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/categories?post=4608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coldstreams.com\/3d\/wp-json\/wp\/v2\/tags?post=4608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}